Promoting Flu Vaccination Through a Mobile Wellness Program

The investigators design a 6-week messaging campaign aimed at promoting flu vaccination among fully insured members of a national payer that participate in a wellness program offered by the insurer through a mobile app. Outcomes measured will include uptake in flu vaccination rate as measured by the insurer and engagement with the campaign through the app. The goal of the research is to assess the effectiveness of pervasive computing messaging in promoting preventative care treatments such as flu shots. An additional goal is that of quantifying the importance of emphasizing incentives to increase efficacy of the messages.

Inclusion Criteria: * belongs to fully insured population * continuous health coverage between January 1, 2015 and June 1, 2016 * has downloaded and installed the wellness platform app Exclusion Criteria: * has declined the messaging from the platform