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Recruiting
NCT07226271
Consumer Perceptions of Alcoholic Beverages
Conditions: Health Behavior
Sex: All
Ages: 21 Years – 99 Years
Healthy volunteers: Yes
Phase: NA
Enrollment: 1500
Sponsor: UNC Lineberger Comprehensive Cancer Center
Location: University of North Carolina at Chapel Hill, Department of Radiation Oncology Chapel Hill North Carolina
Summary
This study aims to examine the effects of marketing claims on alcoholic beverage packaging on alcohol consumers' perceptions and intentions. Participants will be randomized to view three images of alcoholic beverages (beer, hard seltzer, flavored malt beverage) with one of three marketing claims (or a no claim control), and then queried about their perceptions of the product and intentions to consume the product.
Eligibility Criteria
Inclusion Criteria:
* Adults ages 21 years and older
* Consumed alcohol at least once in the last year
* Able to complete a survey in English
Exclusion Criteria:
\- Not living in the US
Source: ClinicalTrials.gov (NCT07226271). StuddyBuddy aggregates publicly available trial information.
