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Not Yet Recruiting
NCT07694739
E-cigarette Social Media Marketing and Its Perceptions by Youth
Conditions: Vaping
Sex: All
Ages: 14 Years – 17 Years
Healthy volunteers: No
Phase: NA
Enrollment: 6000
Sponsor: University of Southern California
Location: University of Southern California Los Angeles California
Summary
The proposed study will conduct two randomized between-subject experiments among 6,000 adolescents (per each experiment) recruited nationwide to test the effects of audio-visual features of e-cigarette influencer marketing on perceptions of influencer credibility, e-cigarette harm perceptions, appeal, and susceptibility to e-cigarette use. This protocol represent the first experiment.
Eligibility Criteria
Inclusion Criteria:
* 14-17 years of age,
* English fluency,
Exclusion Criteria:
Not meeting the following criteria:
* 14-17 years of age,
* English fluency,
Source: ClinicalTrials.gov (NCT07694739). StuddyBuddy aggregates publicly available trial information.
